I manage a roster of creators across social media platforms, laying a groundwork to scale their brands and communities. Through the JooP Function—we define the brand value, translate the metrics , and distill contracts. I handle the management, merchandising, and monetization so creators can focus on producing multimedia for an elevated audience experience. I also run two online stores, overseeing inventory and day-to-day operations.

Content Creators

I partner with creators across hobbies and backgrounds, prioritizing creativity over revenue to foster organic content. Backed by market research and analytics, I help build sustainable brands that resonate with audiences and drive long-term sucess.

Responsibilities

I manage talent with strict confidentiality through non-disclosure agreements and privacy training (NDAs) with clear boundaries to protect creative work. I run monthly briefs for collaborations, emphasizing follow-through, ethics, and quality in order to deliver accountable and responsible content.

Partnerships

Influencers broaden reach, lift ROI, and keep campaigns authentic. As attention shifts quickly, our established creators connect brands to core audiences. My partners span the U.S. and South Korea, serving global companies. A top channel has 3.3M+ subscribers and 400M+ YouTube views, with recent sponsors including Skillshare and FIJI Water.

Across industries, we deliver above-plan results through tailored strategies and disciplined budgeting. We pair authentic endorsements with cross-promotion and right-sized spend to maximize mutual value for creators and brands.